The Conversion Gap Scorecard
Score your website in 3 minutes.
10 questions. Instant score. Find out exactly which psychological triggers your site is failing.
Clarity
Does your homepage state exactly who you help and what outcome you deliver — in the first sentence?
Clarity
Would a complete stranger know what to do next within 5 seconds of landing on your site?
Social Proof
Do you have at least 3 specific testimonials visible before your main call to action?
Social Proof
Do your testimonials mention a specific result — not just that working with you was "great"?
Authority
Does your site clearly explain why YOU are the right person to solve this problem?
Authority
Do you have a named framework, methodology or process that makes your approach feel distinct?
Commitment
Is there a low-risk first step (free resource, scan, short call) before asking for the full commitment?
Commitment
Does your Discovery Call page explain exactly what happens on the call — before they book?
Urgency
Is there a genuine reason for a visitor to book now rather than "come back later"?
Liking
Does your About section sound like a real person — or a professional bio written in the third person?